Alex Iskold is the Founder and Chief Technology Officer of adaptiveblue. He frequently writes articles for Web 2.0 Journal, Ajax World magazine, and Read / Write Web. Visit his blog here.

What is AdaptiveBlue and what advantages does it have over other social networking services?

adaptiveblue was founded with a mission to deliver smart browsing and personalization technologies. The blueorganizer, our first product, is a Firefox extension for collecting everyday objects like movies, wines and cars online. The main focus of the blueorganizer is semantics. For each type of object the blueorganizer creates a bluemark - semantically rich bookmark. For a movie for example, bluemark captures the poster, release year, director and actors. For a wine, the bluemark contains the grape information, the winery, the year and points. Capturing semantics is what differentiates the blueorganizer from other similar products. We believe that semantics facilitates productivity and personalization.

What are your plans for the company in addition to offering a Firefox extension?

At large, we are a player in the personalization and attention space. You can learn more about our thinking and approach to attention from my blog. In a nutshell, we believe that attention information captured in bluemarks is critical for building useful personalization technologies. Among others, technologies include Personalized recommendations and personalized news. We have plans to collaborate with other companies as well as build some of our own pieces of the personalization and attention ecosystem. At this point, we have no plans to build similar extension for Internet Explorer.

What is your business model?

I can discuss freely a few revenues streams. First one is affiliate revenue. We have created infrastructure that allows us to plugin into numerous affiliates programs. We also have plans to charge sites for the blueorganizer integrations and out of the box presence in the organizer. Beyond that I can't give you much details, but I can tell you that it is related to personalization.