Scott Hurff is an entrepreneur-in-residence at Kodiak Venture Partners and Owner of Groupvine. He was educated at Wake Forest University and started Groupvine in college. View their blog here.

What is the vision you have for Groupvine?

Groupvine aims to organize group information and make it accessible to the relevant people. On campuses in particular, we want to be a mirror of campus life. Facebook is who you are. Blackboard is how you learn. Groupvine is then what you do.

I think there's a seam in the market that doesn't really reflect the vibrance of campus life. Groupvine is that plug.

You mentioned Groupvine is the "what you do," so on that note, what is Groupvine able to offer that other social communities like Facebook cannot?

Groupvine focuses on the day-to-day needs of groups. It's really a space where groups can live online. From the perspective of a leader or a member, the value differs. So from the leader's end, we ensure that their group is going to last far beyond when they leave office and that there will be a very smooth transition.

In addition, from the leader/officer perspective, we give them a simple way to recruit, promote, and retain members.

From the members' perspective, we pretty much replicate the "student activity fair" -- if you remember, these are really sloppy and hectic events on quads with 100s of people. We replicate that online and give people the means to get involved on their terms and manage their group relationships, how they see fit. So this becomes a mirror of MEANINGFUL campus activity. It's not just sex & hot girls (or guys).

How big is the Groupvine team?

I founded it w/ 2 colleagues from Wake Forest (we were students) and then found 2 others to help us develop it. They all have since left to pursue jobs and marriage and I am now the only full-time person left with 2 students who help me out part-time.

On a related note of recruiting, how does Groupvine go about seeking talent?

Word of mouth. There's a good startup community here in Boston. But I'm actually still looking for a "badass" full-time engineer who can help me take Groupvine to the next level. There's a huge potential and I need a partner who shares my vision and can add in his/her engineering talents. Ideally, it'd be someone who's been working adjacent to or in the same spaces.

What time management tips do you have for young entrepreneurs who are ambitious and have a mind-boggling idea but are still in college?

Take Nike's advice. Just do it. College is the PERFECT time and start as early as you can on a new venture. Seriously. You have no bills to pay that are truly serious and you can afford to start something that may not find its way right away. Do something you love and that's fun. Again, start as early as you can. Collegehumor was started on Wake's campus and they had a few years to figure out how to make money. Do it right away. Don't be afraid to fail. And stop making excuses (tests, exams, and even parties aren't enough to get in the way of what could be your first amazing venture).