Interview with DivShare

David Altschul (on right, with co-founder Rob Howard) is the co-founder of DivShare. Visit the company blog here.
Can you tell me a little about yourself?
I'm the co-founder of DivShare.com, and I handle everything from design to support. I've been creating sites since I was a kid, and have a passion for making quality applications that everyone can easily use. I also enjoy long walks on the beach.
What distinguishes DivShare from other file hosting solutions?
Simplicity, ease of use, and not limiting our users to a certain amount of disk space or expiration dates on files. We take pride in listening and helping our users as much as possible to ensure that have a great experience. We have a lot of loyal users that contact us all the time to tell us how much they enjoy the straight forward, no frills service we provide. We're also all about forging new ground. DivShare was the first hosting solution to release an innovative Wordpress plug-in, and the first site on the web to offer fully branded Flash video, audio and slideshow players. And this is just the beginning. We have several innovative and revolutionary products in the works.
You've released a Facebook application for DivShare?
That's correct. We launched the DivShare Facebook App a few days ago. It's an easy way for Facebook users to quickly upload files and send them to their friends or co-workers without needing to know their email address. The app also allows users to post files to their news feed and profile.
How long did it take to develop the application, and how difficult was it?
It was completed over a single weekend. The Facebook Markup Language makes development easy and straight forward. We'll continue to hone the application based on user feedback, but it's pretty solid as is.
What has been your biggest challenge so far in running a file hosting service?
We've seen phenomenal growth in the seven months we've been live. Keeping up with that growth, adding servers and perfecting our setup has been priority number one and is always keeping us busy, but nothing we haven't been able to handle.
How many servers is DivShare currently using?
Many. We have a very efficient setup though.
Where is the company located?
We operate out of sandy Dewey Beach, Delaware.
Do you think there are advantages to your location over a place like Silicon Valley?
Absolutey. Most startups believe Silicon Valley is a must for their company to succeed. The nature of our business allows us to be located anywhere and still get the job done. Being here helps keep overhead low and allows us to concentrate on growing a profitable and sustainable business.
How is the company funded?
We're self funded.
Are you hoping to bootstrap your way to success, or do you plan on raising venture capital?
We've considered investors, but are generating enough revenue that we don't need to turn to them at the moment. We believe bootstrapping is the way to go.
How have you marketed the service? Have you used any viral marketing techniques you could share with us?
Our growth has been completely organic. We haven't spent a dime on advertising, and we haven't used any aggressive marketing tactics. We have a strong user base that has been amazing in spreading the word and many who have been with us since day one. It's all about building a strong product and constantly evolving. It's not necessarily build it and they will come. But build something great and they'll come. Evolve and hone your product and listen to your users, and they'll stay.
How many registered members does your service have? How many pageviews and unique visits per month?
We currently have a six figure registered user base, and that number is growing fast. Several million visitors monthly, and significantly more pageviews.
Is your business model based only on advertising?
Advertising is our main source of revenue. We also have a premium plan called DivShare Direct that starts under five bucks a month and allows users to upload huge files (up to 2 GB), link directly to all their files, and brand all their streaming Flash players with their link and logo.
Do you have any parting thoughts or comments?
Keep an eye on DivShare. We have some really cool products in the works that's going to change the way sites, blogs, forums, and individuals host files. And it's always going to be free and easy to use.






Comments
Interesting.