Liad Shababo is the CEO of Doof. Visit the company blog here.

What is doof and how does it work?

doof is a rich internet application devoted to playing games, meeting people and having fun.
Offering loads of online games and tones of great ways to meet people and interact with them, doof is a Web 2.0 playground wrapped up in a cutting edge and visually stunning web application.

Who is your competition?

Whilst there are many other companies operating in the Social Networking or Casual Gaming space, to our knowledge no-one else has decided to combine these two distinct industries into one unified and cohesive product, leveraging the power of new internet technologies as we have thereby creating a truly absorbing and rich “Social Gaming” end-user experience.


What do you think will be your biggest challenge after you launch?

Launching social software, with a commitment to listening to our player-base and integrating functionality they are asking for, will definitely lead us on a roller-coaster ride. Our biggest challenge will be keeping up to date with the demands of our player-base whilst making sure that our software continues to scale, be stable, intuitive to use and stunning to look at.

What is the meaning behind the name doof?

From an objective standpoint, we wanted the brand name to be short, easy to spell, easy to pronounce, easy to remember and most importantly distinct in the marketplace.
From an subjective standpoint, we wanted the name to sound fun, youthful and exciting, so that it would adhere to the brand values we were hoping to create.

We think by all accounts, doof hits the spot!

Is there anything else you would like to add?

Whilst most startups these days have a social networking component to their product, I think it’s important for social features and functionality to have a defined value to the end user and not just be used as a buzz-word in start-ups business plans. At doof, the very essence of the product is playing games with others, be them existing offline friends, or new-found online ones, adding social networking features to our product was inherently needed in order for the product to function. It’s important for internet entrepreneurs to remember that they are building products for people to use, benefit from and ultimately enjoy. Keep focused on the functionality that your product needs and your user-base wants. If that remains your overriding priority….good thing will come!