Is Mashable Owning TechCrunch in Terms of Traffic?
A long while ago, I noticed that Mashable seemed to have faster growth than TechCrunch. Here’s what the latest Compete traffic comparison graph looks like:
It seems like Mashable is actually doing better than TechCrunch now in terms of traffic. Looking at the two sites and what they do, I would guess the difference is due to the fact that Mashable appeals to a much larger audience (ordinary folk) more, while TechCrunch focuses its content to entrepreneurs, venture capitalists, and people generally more interested in the business of Silicon Valley.
However, I would guess TechCrunch is still much more dominant in terms of value and advertising rates, since the readership of TechCrunch is focused and influential. This probably means that though Mashable is reaching more people, TechCrunch is still currently the more influential blog.
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